Ukuhumusha kwe-MarCom.

Isingeniso:

Ukuhumusha, ukuhumusha noma ukubhala amakhophi okuxhumana kokumaketha, iziqubulo, amagama ezinkampani noma amabhrendi, njll. Iminyaka engama-20 yesipiliyoni esiphumelelayo ekukhonzeni iminyango yezinkampani engaphezu kwe-100 MarCom. ezimbonini ezahlukahlukene.


Imininingwane Yomkhiqizo

Amathegi Omkhiqizo

Ukuhumusha kwe-MarCom.

Ukuhumusha kwe-MarCom.

i-service_cricle Ukuze kube nokusebenza kahle kwe-MarCom

Ukuhumusha, ukuhumusha noma ukubhala amakhophi okuxhumana kokumaketha, iziqubulo, amagama ezinkampani noma amabhrendi, njll. Iminyaka engama-20 yesipiliyoni esiphumelelayo ekukhonzeni iminyango yezinkampani engaphezu kwe-100 MarCom. ezimbonini ezahlukahlukene.

Amaphuzu obuhlungu ekuhumusheni ukuxhumana kwemakethe

ico_kwesokudlaUkuhambisana nesikhathi: "Kudingeka sikuthumele kusasa, kufanele senzeni?"

ico_kwesokudlaIsitayela sokubhala: "Isitayela sokuhumusha asihambisani nesiko lenkampani yethu futhi asijwayelene nemikhiqizo yethu. Kufanele senzeni?"

ico_kwesokudlaUmphumela wokukhushulwa: "Kuthiwani uma ukuhumusha amagama ngokwezwi nezwi kungenawo umphumela wokukhushulwa?"

Imininingwane Yesevisi

Imikhiqizo
Ukuhumusha/ukuguqulwa kokubhala amakhophi e-MarCom, igama lomkhiqizo/igama lenkampani/isiqubulo sokukhangisa sokuguqulwa kokudala.

Izidingo ezihlukene
Ngokungafani nokuhumusha okungokoqobo, ukuxhumana kwemakethe kudinga abahumushi ukuba bajwayelane kakhulu namasiko, imikhiqizo, isitayela sokubhala kanye nenhloso yokukhangisa yeklayenti. Kudinga ukudalwa kwesibili ngolimi oluqondiwe, futhi kugcizelela umphumela wokukhangisa kanye nokuhambisana nesikhathi.

Izinsika ezine zenani elingeziwe
Umhlahlandlela wesitayela, amagama asetshenziswayo, i-corpus kanye nokuxhumana (kufaka phakathi ukuqeqeshwa ngamasiko enkampani, umkhiqizo kanye nesitayela, ukuxhumana ngezinjongo zokukhangisa, njll.)

Imininingwane Yesevisi
Impendulo kanye nokulethwa ngesikhathi, ukuhlolwa kwamagama avinjelwe yimithetho yokukhangisa, amaqembu abahumushi/ababhali abazinikele, njll.

Ulwazi Olubanzi
Imikhiqizo yethu evelele kanye nobuchwepheshe obuphezulu; ulwazi olubanzi lokusebenza neminyango yokumaketha, iminyango yezokuxhumana yezinkampani, kanye nezinhlangano zokukhangisa.

Amanye Amaklayenti

UMnyango Wezokuxhumana Wezinkampani wase-Evonik / Basf / Eastman / DSM / 3M / Lanxess

UMnyango Wezohwebo Nge-inthanethi We-Under Armour/Uniqlo/Aldi

UMnyango Wezokumaketha
ye-LV/Gucci/Fendi

UMnyango Wokumaketha we-Air China/ China Southern Airlines

UMnyango Wezokuxhumana Wezinkampani waseFord/ Lamborghini/BMW

Amaqembu Ephrojekthi e-Ogilvy Shanghai naseBeijing/ BlueFocus/Highteam

Iqembu Lezindaba LaseHearst

Imininingwane Yesevisi1

  • Okwedlule:
  • Olandelayo:

  • Bhala umlayezo wakho lapha bese uwuthumela kithi