Ukuhumusha kwe-MarCom.
Ukuze kube nokusebenza kahle kwe-MarCom
Ukuhumusha, ukuhumusha noma ukubhala amakhophi okuxhumana kokumaketha, iziqubulo, amagama ezinkampani noma amabhrendi, njll. Iminyaka engama-20 yesipiliyoni esiphumelelayo ekukhonzeni iminyango yezinkampani engaphezu kwe-100 MarCom. ezimbonini ezahlukahlukene.
Amaphuzu obuhlungu ekuhumusheni ukuxhumana kwemakethe
Ukuhambisana nesikhathi: "Kudingeka sikuthumele kusasa, kufanele senzeni?"
Isitayela sokubhala: "Isitayela sokuhumusha asihambisani nesiko lenkampani yethu futhi asijwayelene nemikhiqizo yethu. Kufanele senzeni?"
Umphumela wokukhushulwa: "Kuthiwani uma ukuhumusha amagama ngokwezwi nezwi kungenawo umphumela wokukhushulwa?"
Imininingwane Yesevisi
●Imikhiqizo
Ukuhumusha/ukuguqulwa kokubhala amakhophi e-MarCom, igama lomkhiqizo/igama lenkampani/isiqubulo sokukhangisa sokuguqulwa kokudala.
●Izidingo ezihlukene
Ngokungafani nokuhumusha okungokoqobo, ukuxhumana kwemakethe kudinga abahumushi ukuba bajwayelane kakhulu namasiko, imikhiqizo, isitayela sokubhala kanye nenhloso yokukhangisa yeklayenti. Kudinga ukudalwa kwesibili ngolimi oluqondiwe, futhi kugcizelela umphumela wokukhangisa kanye nokuhambisana nesikhathi.
●Izinsika ezine zenani elingeziwe
Umhlahlandlela wesitayela, amagama asetshenziswayo, i-corpus kanye nokuxhumana (kufaka phakathi ukuqeqeshwa ngamasiko enkampani, umkhiqizo kanye nesitayela, ukuxhumana ngezinjongo zokukhangisa, njll.)
●Imininingwane Yesevisi
Impendulo kanye nokulethwa ngesikhathi, ukuhlolwa kwamagama avinjelwe yimithetho yokukhangisa, amaqembu abahumushi/ababhali abazinikele, njll.
●Ulwazi Olubanzi
Imikhiqizo yethu evelele kanye nobuchwepheshe obuphezulu; ulwazi olubanzi lokusebenza neminyango yokumaketha, iminyango yezokuxhumana yezinkampani, kanye nezinhlangano zokukhangisa.
Amanye Amaklayenti
UMnyango Wezokuxhumana Wezinkampani wase-Evonik / Basf / Eastman / DSM / 3M / Lanxess
UMnyango Wezohwebo Nge-inthanethi We-Under Armour/Uniqlo/Aldi
UMnyango Wezokumaketha
ye-LV/Gucci/Fendi
UMnyango Wokumaketha we-Air China/ China Southern Airlines
UMnyango Wezokuxhumana Wezinkampani waseFord/ Lamborghini/BMW
Amaqembu Ephrojekthi e-Ogilvy Shanghai naseBeijing/ BlueFocus/Highteam
Iqembu Lezindaba LaseHearst