Ukuhumusha kwe-MarCom.
Ngokusebenza Okungcono kwe-MarCom
Ukuhumusha, ukuguqula noma ukukopisha amakhophi okuxhumana okumaketha, iziqubulo, amagama ezinkampani noma amabhrendi, njll. Iminyaka engu-20 yesipiliyoni esiyimpumelelo ekunikezeni ngaphezu kwe-100 MarCom. iminyango yezinkampani ezimbonini ezahlukene.
Amaphuzu obuhlungu ekuhumusheni kokuxhumana kwemakethe
Isikhathi: "Sidinga ukuyithumela kusasa, kufanele senzenjani?"
Isitayela sokubhala: "Isitayela sokuhumusha asihambisani nesiko lenkampani yethu futhi ayijwayelene nemikhiqizo yethu. Kufanele senzeni?"
Umthelela wokuphromotha: "Kuthiwani uma ukuhumusha ngokwezwi nezwi kungenawo umthelela wokuphromotha?"
Imininingwane Yesevisi
●Imikhiqizo
Ukuhumusha/ukwenziwa kokukopisha kokukopisha kwe-MarCom, igama lomkhiqizo/igama lenkampani/ukwenziwa kwesiqubulo sokukhangisa.
●Izimfuno ezihlukene
Okuhlukile ekuhumusheni kwezwi nezwi, ukuxhumana kwemakethe kudinga ukuthi abahumushi bajwayele isiko, imikhiqizo, isitayela sokubhala kanye nenjongo yokukhangisa yeklayenti. Idinga ukudalwa kwesibili ngolimi okuqondiwe kulo, futhi igcizelela umphumela wokukhangisa kanye nesikhathi.
●4 Izinsika Ezengezwe Inani
Umhlahlandlela wesitayela, amagama asetshenziswayo, ikhophasi nokuxhumana (okubandakanya ukuqeqeshwa ngesiko lebhizinisi, umkhiqizo kanye nesitayela, ukuxhumana ngezinjongo zokukhangisa, njll.)
●Imininingwane Yesevisi
Ukusabela okufika ngesikhathi nokulethwa, ukuhlolwa kwamagama avinjelwe imithetho yokukhangisa, amathimba abahumushi/ababhali abazinikele, njll.
●Ulwazi Olubanzi
Imikhiqizo yethu efakiwe kanye nobuchwepheshe obuphezulu; ulwazi olunzulu lokusebenza neminyango yezokukhangisa, iminyango yezokuxhumana yezinkampani, nezikhungo zokukhangisa.
Amanye Amakhasimende
Umnyango Wezokuxhumana Kwebhizinisi we-Evonik / Basf / Eastman / DSM / 3M / Lanxess
Umnyango we-E-commerce we-Under Armour/Uniqlo/Aldi
Umnyango Wezokukhangisa.
ye-LV/Gucci/Fendi
Umnyango Wezokumaketha we-Air China/China Southern Airlines
Umnyango Wezokuxhumana Kwebhizinisi wakwa-Ford/Lamborghini/BMW
Amaqembu Ephrojekthi e-Ogilvy Shanghai naseBeijing/BlueFocus/Highteam
I-Hearst Media Group