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I-Under Armour, uhlobo lwemishini yezemidlalo yaseMelika, ivule izitolo ezisemthethweni ezisemthethweni ku-Tmall kanye ne-JD.com. Kusukela ngo-2015, i-TalkingChina isungule ngokusemthethweni ubudlelwano bokubambisana ne-UA, ihlinzeka ngezinsizakalo zokuhumusha okuhlanganisa imikhiqizo, ukukhangisa, ukukopisha kanye nokuqukethwe kwewebhusayithi. Ngokusekelwe ezinzuzweni ezihlukile ze-UA emishini yezemidlalo kanye nomqondo wokumaketha, i-TalkingChina isungule uhlelo oluphelele lwe-corpus. Noma yikuphi ukubuyekezwa komkhiqizo kungaqinisekisa ukudalwa kwesitayela esisha ngokusekelwe ekuhumusheni okunembile, okunikeza ukusekelwa okuqinile kwentuthuko ye-UA emakethe yasekhaya. Kuze kube manje, ukubambisana phakathi kwe-TalkingChina ne-UA kufinyelele izinhlamvu ezingaphezu kwezigidi ezintathu. Unyaka ngamunye, i-TalkingChina inikeza i-UA inani elikhulu lezinsizakalo zokuhumusha (isiShayina esenziwe lula kanye nesiShayina sendabuko saseTaiwan/Hong Kong), futhi idunyiswa kakhulu ngekhwalithi yayo ephezulu kanye nesivinini.